In 2024, BoxUp commissioned the independent research firm BAX to scientifically quantify and visualize the impact of BoxUp stations on their users. This first study of its kind for the industry was conducted with a representative sample of more than 500 BoxUp users.
The study focused on two strategic areas: accessibility to sport and the attractiveness of public spaces.
Summary of results
What impact do BoxUp stations have on quality of life and access to sport?
Facts on users:
of BoxUp users go to the place where they used the service at least once a month.
of users do not have
BoxUp equipment at home.
use BoxUp
spontaneously.
Impacts on places:
of users would like to visit more often the place where a BoxUp station is available.
of users consider the space much more attractive or more attractive
with a BoxUp station.
of users prefer to use
a street workout with BoxUp
rather than without.
Impacts on usage:
the less sporty are planning to
repeat their activity with BoxUp.
people on average take part in an activity carried out with BoxUp.
“BoxUp means you always have an idea of what to do on site and can encourage your friends and family to join you”
“I wouldn’t have played if the BoxUp station hadn’t been there”
“With BoxUp, sports facilities now have a
real practical purpose (ping pong table,badminton court, etc.).”
Results analysis
A positive impact on your sports and leisure facilities.
Getting the “less sporty” to be active
The survey identified that on average 28% of service users are considered “less sporty”, i.e. they engage in less than 2.5 hours of moderate sporting activity per week or 1.25 hours of intense activity. In addition, these “less sporty” users say they want to repeat their activity regularly (at least once or twice a month), most of them using BoxUp.
Increase the attractiveness of your places
Around 90% of BoxUp users say that they find the place more attractive and want to go there more regularly now that there is a station on site.
Activate your infrastructures
65% of users stated that they did not have the equipment borrowed with BoxUp at home, which motivates the majority to (re)discover or practice activities and to use the facilities provided.